Borgers&Straathof

Listen to what Ivo Ivanov from the ECO in Germany has to say about the Legal differences for email marketing in Europe and the Unites States.

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Two email marketing queens Tamara Gielen from the Email Marketers Club and Kath Pay from Ezemail. Kath starts off by saying that Deliverability has reached a certain level of maturity. Watch also how the ladies think you should integrate Social media in Emailmarketing and the other way around.

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At the Email Evolution Conference in Miami we talked to Dylan Boyd from eROI about the Emailmarketing trends in 2010 and 2011.
His top 3:
1) Design email campaign for cross devices
2) Use/integrate Social Media in a contextual way in which the audience directly benefit from
3) Learning by sharing

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In this discussion with Jason Baer, social media strategy consultant, from Convince&Convert we learn how to use Social media in relationship with other online channels. How are we going to be social and what type of relationship do companies want to have with there customers. Those are the basic questions every company needs to ask [...]

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In Miami Beach we were lucky to discuss with Bill McCloskey, founder of Email Data Source.
They see it all! Whatever industry your in or how tough the competition is, Bill let you see all relevant emailmarketing insights. Including the effectiveness of any individual emailings. This email data source is able to analyze and report on [...]

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Loren McDonalds, VP of Silverpop explains in this interview how Send Time Optimization actually works. No matter how dynamic email consumers are, there is always an average on what time of the day or day of the week your clients opens and clicks your emails. So this is all about finding the optimum of being [...]

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Lisa Harmon, director of Creative Services at Smith-Harmon, a Responsys company. She says that emailmarketing design has reached a certain point of maturity. And that companies might want to move a away a bit from these best practices. For example for companies that live from creating emotion and nicely designed images are necessary.  Or think about freestyling [...]

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In this interview with DJ Waldow, Director of community at Blue Sky factory, we discuss the integration of Social in Email.  Using Social will let you grow your list, identify who your influencers and biggest fans are.  Also hear about new email list growth possibilities with Facebook.

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Retail e-mail marketers filled up US inboxes with more messages than ever in 2009, according to data from Smith-Harmon. The “Retail Email Year-End Trends for 2009” report describes a 12% overall increase.
via Retail E-Mail Volume Continues Rise – eMarketer.

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Leuk filmpje over hoe kids naar e-mailmarketing kijken

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