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Lisa Harmon, director of Creative Services at Smith-Harmon, a Responsys company. She says that emailmarketing design has reached a certain point of maturity. And that companies might want to move a away a bit from these best practices. For example for companies that live from creating emotion and nicely designed images are necessary.  Or think about freestyling [...]

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In this interview with DJ Waldow, Director of community at Blue Sky factory, we discuss the integration of Social in Email.  Using Social will let you grow your list, identify who your influencers and biggest fans are.  Also hear about new email list growth possibilities with Facebook.

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Retail E-Mail Volume Continues Rise

Published on 23 January 2010 by admin in Blog

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Retail e-mail marketers filled up US inboxes with more messages than ever in 2009, according to data from Smith-Harmon. The “Retail Email Year-End Trends for 2009” report describes a 12% overall increase.
via Retail E-Mail Volume Continues Rise – eMarketer.

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The future of email

Published on 16 December 2009 by admin in B&S Inspiration, Blog, E-mail marketing

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Leuk filmpje over hoe kids naar e-mailmarketing kijken

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Michael Straathof van Borgers&Straathof spreekt op de Email Evolution Conference 2010 in Miami. Hij zit een ronde tafel gesprek voor over hoe je een goede customer lifecycle markting strategie ontwikkelt en omzet in een concreet plan van aanpak. Aanleiding hiervoor is de prijswinnende KLM-case waar Michael een belangrijke bijdrage aan heeft geleverd.
Volg Twitter hashtag #EEC10 [...]

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Want to know what Dialogue Marketing is all about? In basic, it’s plain easy:  Listen, React and Inspire. Just watch this classic video and you know what we mean.

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A classic performance of Seth Godin about ’standing out’. Sit back and take a moment to watch one of the most important inspirational thoughtleader in the world.

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