Borgers&Straathof » B&S Inspiration http://www.borgersenstraathof.com return on dialogue marketing Sun, 31 Oct 2010 20:11:50 +0000 http://wordpress.org/?v=2.9 en hourly 1 Email design in 2010; beyond best email design practices http://www.borgersenstraathof.com/blog/email-design-in-2010-beyond-best-email-design-practices http://www.borgersenstraathof.com/blog/email-design-in-2010-beyond-best-email-design-practices#comments Mon, 08 Feb 2010 21:06:02 +0000 admin http://www.borgersenstraathof.com/?p=306

Lisa Harmon, director of Creative Services at Smith-Harmon, a Responsys company. She says that emailmarketing design has reached a certain point of maturity. And that companies might want to move a away a bit from these best practices. For example for companies that live from creating emotion and nicely designed images are necessary.  Or think about freestyling for mobile usage.

3 Tips for rethinking you current email design and messages:

  1. What is this about?
  2. Why should I care?
  3. What do I do about it?

How does your email design match these three questions? Want to have free feedback from the experts? Just send us your mailing (newsletter, promotion mailings, or all types of triggered messasges) and Borgers&Straathof does the scan for you. Not only on the above mentioned items though… Don’t be afraid, we don’t bite ;-)

Send us your Email template >>>

]]> http://www.borgersenstraathof.com/blog/email-design-in-2010-beyond-best-email-design-practices/feed 1 Email is the digital glue of Social Media http://www.borgersenstraathof.com/blog/dj-waldow http://www.borgersenstraathof.com/blog/dj-waldow#comments Sun, 07 Feb 2010 22:06:22 +0000 admin http://www.borgersenstraathof.com/?p=295

In this interview with DJ Waldow, Director of community at Blue Sky factory, we discuss the integration of Social in Email.  Using Social will let you grow your list, identify who your influencers and biggest fans are.  Also hear about new email list growth possibilities with Facebook.

]]> http://www.borgersenstraathof.com/blog/dj-waldow/feed 0 The future of email http://www.borgersenstraathof.com/blog/the-future-of-email http://www.borgersenstraathof.com/blog/the-future-of-email#comments Wed, 16 Dec 2009 08:29:43 +0000 admin http://www.borgersenstraathof.com/?p=185

Leuk filmpje over hoe kids naar e-mailmarketing kijken :-)

]]> http://www.borgersenstraathof.com/blog/the-future-of-email/feed 0 Video: the dialogue relationship http://www.borgersenstraathof.com/blog/the-dialogue-relationship http://www.borgersenstraathof.com/blog/the-dialogue-relationship#comments Wed, 09 Dec 2009 23:02:12 +0000 admin http://www.borgersenstraathof.com/?p=81

Want to know what Dialogue Marketing is all about? In basic, it’s plain easy:  Listen, React and Inspire. Just watch this classic video and you know what we mean.

]]> http://www.borgersenstraathof.com/blog/the-dialogue-relationship/feed 0 Video: Seth Godin’s be remarkable http://www.borgersenstraathof.com/blog/bs-inspiration http://www.borgersenstraathof.com/blog/bs-inspiration#comments Mon, 07 Dec 2009 22:17:49 +0000 admin http://www.borgersenstraathof.com/?p=33

A classic performance of Seth Godin about ’standing out’. Sit back and take a moment to watch one of the most important inspirational thoughtleader in the world.

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