In Miami Beach we were lucky to discuss with Bill McCloskey, founder of Email Data Source.
They see it all! Whatever industry your in or how tough the competition is, Bill let you see all relevant emailmarketing insights. Including the effectiveness of any individual emailings. This email data source is able to analyze and report on [...]
Loren McDonalds, VP of Silverpop explains in this interview how Send Time Optimization actually works. No matter how dynamic email consumers are, there is always an average on what time of the day or day of the week your clients opens and clicks your emails. So this is all about finding the optimum of being [...]
Lisa Harmon, director of Creative Services at Smith-Harmon, a Responsys company. She says that emailmarketing design has reached a certain point of maturity. And that companies might want to move a away a bit from these best practices. For example for companies that live from creating emotion and nicely designed images are necessary. Or think about freestyling [...]
In this interview with DJ Waldow, Director of community at Blue Sky factory, we discuss the integration of Social in Email. Using Social will let you grow your list, identify who your influencers and biggest fans are. Also hear about new email list growth possibilities with Facebook.
Leuk filmpje over hoe kids naar e-mailmarketing kijken
Michael Straathof van Borgers&Straathof spreekt op de Email Evolution Conference 2010 in Miami. Hij zit een ronde tafel gesprek voor over hoe je een goede customer lifecycle markting strategie ontwikkelt en omzet in een concreet plan van aanpak. Aanleiding hiervoor is de prijswinnende KLM-case waar Michael een belangrijke bijdrage aan heeft geleverd.
Volg Twitter hashtag #EEC10 [...]
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