Borgers&Straathof

At the Email Evolution Conference in Miami we talked to Dylan Boyd from eROI about the Emailmarketing trends in 2010 and 2011.
His top 3:
1) Design email campaign for cross devices
2) Use/integrate Social Media in a contextual way in which the audience directly benefit from
3) Learning by sharing

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Lisa Harmon, director of Creative Services at Smith-Harmon, a Responsys company. She says that emailmarketing design has reached a certain point of maturity. And that companies might want to move a away a bit from these best practices. For example for companies that live from creating emotion and nicely designed images are necessary.  Or think about freestyling [...]

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