Listen to what Ivo Ivanov from the ECO in Germany has to say about the Legal differences for email marketing in Europe and the Unites States.
At the Email Evolution Conference in Miami we talked to Dylan Boyd from eROI about the Emailmarketing trends in 2010 and 2011.
His top 3:
1) Design email campaign for cross devices
2) Use/integrate Social Media in a contextual way in which the audience directly benefit from
3) Learning by sharing
In this discussion with Jason Baer, social media strategy consultant, from Convince&Convert we learn how to use Social media in relationship with other online channels. How are we going to be social and what type of relationship do companies want to have with there customers. Those are the basic questions every company needs to ask [...]
Lisa Harmon, director of Creative Services at Smith-Harmon, a Responsys company. She says that emailmarketing design has reached a certain point of maturity. And that companies might want to move a away a bit from these best practices. For example for companies that live from creating emotion and nicely designed images are necessary. Or think about freestyling [...]
In this interview with DJ Waldow, Director of community at Blue Sky factory, we discuss the integration of Social in Email. Using Social will let you grow your list, identify who your influencers and biggest fans are. Also hear about new email list growth possibilities with Facebook.
Leuk filmpje over hoe kids naar e-mailmarketing kijken
Michael Straathof van Borgers&Straathof spreekt op de Email Evolution Conference 2010 in Miami. Hij zit een ronde tafel gesprek voor over hoe je een goede customer lifecycle markting strategie ontwikkelt en omzet in een concreet plan van aanpak. Aanleiding hiervoor is de prijswinnende KLM-case waar Michael een belangrijke bijdrage aan heeft geleverd.
Volg Twitter hashtag #EEC10 [...]
Marketingfacts
- September events in het teken van design September 4, 2010
- IFA 2010, een eerste impressie September 4, 2010
- Viral Friday: Tipp Experience September 3, 2010
Make it emailmarketing pop
- Christmas in September September 3, 2010
- OMG!! August 31, 2010
- Featured Expert: Jim Spence, Senior Designer August 26, 2010
- Tips for Designing with HTML Text August 26, 2010
- Retail Therapy - Session 2 (Subject Line Testing) August 26, 2010