Listen to what Ivo Ivanov from the ECO in Germany has to say about the Legal differences for email marketing in Europe and the Unites States.

At the Email Evolution Conference in Miami we talked to Dylan Boyd from eROI about the Emailmarketing trends in 2010 and 2011.
His top 3:
1) Design email campaign for cross devices
2) Use/integrate Social Media in a contextual way in which the audience directly benefit from
3) Learning by sharing

In this discussion with Jason Baer, social media strategy consultant, from Convince&Convert we learn how to use Social media in relationship with other online channels. How are we going to be social and what type of relationship do companies want to have with there customers. Those are the basic questions every company needs to ask themselves, before they jump in. This year lots of companies move away from the experimental phase and take Social more seriously in there marketing mix.

Social is, just like Email, an other way to develop highly personalized and contextually relevant relationships with your customers. Think about a facebook page. What really is a facebook page other than a new way to do an email newsletter. Keep your brand top of mind and interact with your customers.

Make sure to listen to the 3 tips at the end of the video…

Lisa Harmon, director of Creative Services at Smith-Harmon, a Responsys company. She says that emailmarketing design has reached a certain point of maturity. And that companies might want to move a away a bit from these best practices. For example for companies that live from creating emotion and nicely designed images are necessary.  Or think about freestyling for mobile usage.

3 Tips for rethinking you current email design and messages:

1. What is this about?
2. Why should I care?
3. What do I do about it?

How does your email design match these three questions? Want to have free feedback from the experts? Just send us your mailing (newsletter, promotion mailings, or all types of triggered messasges) and Borgers&Straathof does the scan for you. Not only on the above mentioned items though… Don’t be afraid, we don’t bite

Send us your Email template >>>

In this interview with DJ Waldow, Director of community at Blue Sky factory, we discuss the integration of Social in Email.  Using Social will let you grow your list, identify who your influencers and biggest fans are.  Also hear about new email list growth possibilities with Facebook.

Leuk filmpje over hoe kids naar e-mailmarketing kijken

Michael Straathof van Borgers&Straathof spreekt op de Email Evolution Conference 2010 in Miami. Hij zit een ronde tafel gesprek voor over hoe je een goede customer lifecycle markting strategie ontwikkelt en omzet in een concreet plan van aanpak. Aanleiding hiervoor is de prijswinnende KLM-case waar Michael een belangrijke bijdrage aan heeft geleverd.

Volg Twitter hashtag #EEC10 als je op de hoogte wilt blijven over de Email Evolution Conference.