Two email marketing queens Tamara Gielen from the Email Marketers Club and Kath Pay from Ezemail. Kath starts off by saying that Deliverability has reached a certain level of maturity. Watch also how the ladies think you should integrate Social media in Emailmarketing and the other way around.

In this discussion with Jason Baer, social media strategy consultant, from Convince&Convert we learn how to use Social media in relationship with other online channels. How are we going to be social and what type of relationship do companies want to have with there customers. Those are the basic questions every company needs to ask themselves, before they jump in. This year lots of companies move away from the experimental phase and take Social more seriously in there marketing mix.

Social is, just like Email, an other way to develop highly personalized and contextually relevant relationships with your customers. Think about a facebook page. What really is a facebook page other than a new way to do an email newsletter. Keep your brand top of mind and interact with your customers.

Make sure to listen to the 3 tips at the end of the video…